by Allison Housley | Apr 6, 2026 | Public Relations, Social Media News
We’ve had a lot of conversations at K2 and Company about how to use AI in a way that actually adds value. It can help streamline processes, organize ideas, and get something on paper when you need a starting point. Used well, it can help move work forward and create...
by Allison Housley | Mar 19, 2026 | Public Relations, Social Media News
For a long time, businesses and organizations operated with the mindset of “build it and they will come.” Open the doors, host the event, launch something new, and trust that people would show up. That idea still sounds nice. It just is not how things work anymore....
by Camryn Gledhill | Mar 2, 2026 | Public Relations, Social Media News
Organic media is no longer an option for campaigns and businesses. Overly scripted and highly polished content simply doesn’t perform the way it once did. Social platforms have shifted dramatically in recent years, with algorithms constantly changing to reward...
by Kristin Collins | Feb 17, 2026 | Public Relations
Pitching media in a fast news cycle feels a little like trying to have a meaningful conversation in the middle of a crowded room. Everyone is talking at once, the topic changes every few minutes, and the second you think you’ve found the right moment to jump in,...
by Justin Giorgio | Feb 9, 2026 | Events, Public Relations
If you or your business aren’t utilizing a communications plan outside of your standard marketing for an annual event, you’re leaving money on the table. Ok, that may sound a little like your area’s resident ambulance chasing attorney, but when it comes to an annual...
by Allison Housley | Jan 21, 2026 | Public Relations, Social Media News
AI is seeping into many aspects of life right now, and especially in our world at K2 and Company. Between communications, public affairs, and fundraising, it’s sparking real debate. Is it helpful? Is it risky? Does it replace parts of the work we do? We’re thinking...
