by k2company | Nov 25, 2024 | Public Relations, Social Media News
If you’re on TikTok, you’ve probably seen Cecily and Samantha Bauchmann’s pajama controversy and like me, you’re eating it up. This entire situation is a masterclass in how not to handle a crisis. If you haven’t heard of this yet, Cecily and Samantha’s newly launched...
by k2company | Oct 25, 2024 | Public Relations
Working in politics every day, it can be easy to get a bit jaded and lose sight that what we do has a real impact. In many ways, it is a blessing to understand and be able to navigate our complex political system at all levels of government and across numerous states...
by k2company | Sep 19, 2024 | Public Relations
In the fast-paced, information-driven world of politics, crises can emerge in the blink of an eye, most of the time coming with little warning. These events tend to bring many challenges that significantly impact reputation and trustworthiness. How you communicate...
by k2company | Jul 17, 2024 | Public Relations, Social Media News
The power of using data in your marketing decision-making cannot be overstated. By leveraging engagement data from social media platforms and website analytics from tools like Google Analytics, businesses can gain valuable insights into their audience’s...
by k2company | Jul 12, 2024 | Public Relations, Social Media News
The digital world moves fast, and that means that you need to too. In today’s fast-paced digital world, effective and efficient communication is essential for any organization. A streamlined process for creating and implementing a communications strategy...
by k2company | Jul 11, 2024 | Public Relations
Newsrooms are pelted with a constant stream of emails and phone calls. Journalists are numbed by the sheer volume of pitches, press releases, and story ideas that land in their inboxes daily. It raises the question: how do you break through to get their attention for...
