by Justin Giorgio | Feb 27, 2025 | Events, Public Relations
If you or your business aren’t utilizing a communications plan outside of your standard marketing for an annual event, you’re leaving money on the table. Ok, that may sound a little like your area’s resident ambulance chasing attorney, but when it comes to an annual...
by k2company | Feb 25, 2025 | Public Relations
The royal family is frequently featured on the front pages of tabloids – reporters, talking heads and the average viewer spends time dissecting every aspect of their personal lives, official travel, or even gossiping about minor controversies. How do they tackle...
by k2company | Jan 21, 2025 | Politics, Public Relations
Yesterday, we witnessed the inauguration of the second Trump administration amid the wildfires scorching Southern California, it has become increasingly more challenging for candidates and individuals to get on regular programming both on television and radio. But...
by k2company | Nov 25, 2024 | Public Relations, Social Media News
If you’re on TikTok, you’ve probably seen Cecily and Samantha Bauchmann’s pajama controversy and like me, you’re eating it up. This entire situation is a masterclass in how not to handle a crisis. If you haven’t heard of this yet, Cecily and Samantha’s newly launched...
by k2company | Oct 25, 2024 | Public Relations
Working in politics every day, it can be easy to get a bit jaded and lose sight that what we do has a real impact. In many ways, it is a blessing to understand and be able to navigate our complex political system at all levels of government and across numerous states...
by k2company | Sep 19, 2024 | Public Relations
In the fast-paced, information-driven world of politics, crises can emerge in the blink of an eye, most of the time coming with little warning. These events tend to bring many challenges that significantly impact reputation and trustworthiness. How you communicate...
